Active Alpha: A Portfolio Approach to Selecting and Managing Alternative Investments

• Hardcover: 384 pages
• Publisher: Wiley (August 3, 2007)
• Language: English
• ISBN-10: 0471791326

Praise for Active Alpha

“Active alpha is the quest for every sophisticated investor. This book covers all of the key alpha sources currently mined by active managers, reduces the complexity of the subject, and helps the investor get started in the right direction.”
-Mark Anson, Chief Executive Officer, Hermes Pensions Management Ltd.

“Long-held traditional methods for investing large portfolios are giving way to new processes that are designed to improve productivity and diversification. These changes find their locus in the sometimes overly mysterious world of absolute return strategies. In this book, Alan Dorsey demystifies that new world and provides a guiding pathway into the future of professional portfolio management. This is an important read for any investor who plans to succeed going forward.”
-Britt Harris, Chief Investment Officer, Teacher Retirement System of Texas

“With great lucidity, Alan Dorsey’s book, Active Alpha, fills an important void by identifying the relevant institutional features of this complex subject and by providing a unifying analytic framework for understanding and constructing portfolios of alternative assets. For anyone investing in the alternative class, from the new student to the experienced practitioner, Active Alpha is a necessary read. I am recommending it to everyone I know with such an interest, and it is destined to become a much thumbed reference on my shelf.”
-Steve Ross, Franco Modigliani Professor of Financial Economics, Sloan School, MIT

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Million Dollar Habits 2004

• ISBN: 1932156704
• Author: Brian Tracy
• Publisher: Entrepreneur Press
• Publication Date: 2004-03-23

Million Dollar Habits is the result of Brian Tracy’s work with many thousands of men and women, in every industry, worldwide, who have gone from rags to riches in one generation. In Million Dollar Habits, Tracy identifies the critical habits and behaviors that virtually guarantee greater success and happiness for anyone, anywhere, in any area of endeavor.

Tracy shows the reader how to:
[list]
[*]Set and achieve goals faster and easier than ever thought possible
[*]Organize their life and manage their time effectively for maximum productivity and performance
[*]Increase income, reduce expenses and achieve financial independence
[*]Tap into and unleash more potential for successful living
[*]Eliminate fears, doubts and negative emotions that can hold them back
[*]Unlock the powers of their subconscious and super conscious minds for goal attainment [*]Increase self-confidence and become absolutely unstoppable
[/list]
Million Dollar Habits provides a proven, practical roadmap to follow to achieve every goal that a person can imagine for himself, and while doing so become an extraordinary human being.

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Short Cycle Selling: Beating Your Competitors in the Sales Race

• ISBN: 0071388737
• Author: Jim Kasper
• Publisher: McGraw-Hill
• Publication Date: 2002-02-13

The first book on short cycle selling­­the fast-track route to a higher closing ratio

Sales professionals today waste untold hours worrying about identifying, tracking, and timing their sales cycles. In Short Cycle Selling, author Jim Kasper trains his sights on the only important concept and goal in sales cycles­­shortening them. He walks professionals point-by-point through the series of steps that constitute the sales cycle­­from identifying prospects to negotiating and closing­­and at each step shows how to streamline the process.

Short Cycle Selling is the first book to deal specifically with proven techniques that condense the time from prospecting to closing, while taking advantage of today’s most innovative concepts in selling skills and E-technology. Packed with case studies and actual examples of short cycle selling success­­and techniques that were field tested on clients from Amoco and Pentax to Wells Fargo Bank­­this hands-on book reveals how to:

Land more accounts
Achieve greater sales volumes
Generate greater sales income and satisfaction

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Succeeding At Your Yahoo! Business (Paperback)

• Paperback: 384 pages
• Publisher: Que; 1st edition (June 6, 2006)
• Language: English
• ISBN-10: 0789735342

The Yahoo! Stores have grown into one of the largest online shopping destinations on the Web today. The nearly 20,000 Yahoo! Stores have a 71% reach among online consumers, the highest on the Web. Many of these stores have become so successful that they have grown from small ‘mom and pop’ or part time businesses into full time money-making ventures. A whole new set of skills and knowledge are needed to operate a Yahoo Store like a full time eCommerce business.

Â

Succeeding At Your Yahoo! Business teaches you how to customize a Yahoo! Store using the basic elements of the popular web design program Dreamweaver, including architecting an eCommerce web site. It then takes three different types of Yahoo! Stores and deconstructs them, showing you how they are formed and how they sell the products or services they offer. There is also an entire section on how to position a Yahoo! Store, acquire customers, and retain those customers. Finally, the book will show you how to set up the necessary accounting and operations systems, and how to hire the staff necessary to successfully run your business.

About the Author
Frank Fiore from Paradise Valley, Arizona, is an acknowledged eBusiness expert and accomplished author of six eBusiness books that have sold over 50,000 copies. His most recent book from Que Publishing is Writing a Business Plan in No Time. He was the Online Shopping Guide for About.com and is a prolific writer of eBusiness features on Informit.com. Linh Tang is an award winning web designer, certified search engine optimizer and an e-Marketing expert. Linh has been developing Yahoo Stores since 2000. He is the founder of Beyond Ideas, an internet development and marketing consulting company and cofounder of Paper Models, Inc., both based in San Diego, California.

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The Option Trader Handbook: Strategies and Trade Adjustments (Wiley Trading)

• ISBN: 0471567078
• Author: George Jabbour Phillip Budwick
• Publisher: Wiley
• Publication Date: 2004-06-02Â

Strategies, tools, and proven solutions for minimizing risk and volatility in option trading
The Option Trader Handbook helps readers better understand trade management by providing a thorough compilation of the numerous trade adjustments, hedges, and enhancements that can be made to stock or option positions using derivatives.

Dr. George Jabbour is the Director of the Master of Science in Finance (MSF) Program at The George Washington University as well as a professor of derivatives, financial engineering and investments. Dr. Jabbour has published various articles in professional financial journals and regularly speaks at conferences in the United States and abroad regarding option pricing models, financial management, and risk management. He also is a managing director of Global Asset Investments, LLC, an asset management and derivative consulting firm, and CEO of Global Finance Associates, Inc., a financial training, consulting and research company. Dr. Jabbour regularly conducts seminars in option trading and valuation, and is a very active equity and derivative trader.

Philip Budwick has a law degree and a Master of Science in Finance and frequently writes articles on option trading strategies and investments. Mr. Budwick is a managing director of Global Asset Investments, LLC and a managing member of Budwick InvestmentGroup, LLC, an option trading and investment software firm. He also conducts discussion groups and offers option investment training through Option Trading Coach, LLC and is an active option and stock trader.

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Trade Like Warren Buffett (Wiley Trading)

• ISBN: 0471655848
• Author: James Altucher
• Publisher: Wiley
• Publication Date: 2005-02-11

A detailed look at the entire array of trading strategies and techniques used by Warren Buffett

Trade Like Warren Buffett challenges the current coverage of this great investor by including details of all of Buffett’s investing and trading methods, including demographics, mean reversion, arbitrage, market timing, as well as Graham and Dodd. In addition to the value investing approach, this book discusses other, lesser-known trading strategies and techniques that have helped to make Buffett the greatest investor in history. To augment the discussion of each strategy, Trade Like Warren Buffett includes interviews with leading professionals who reveal in detail how they successfully use the same techniques as Buffett.

James Altucher (New York, NY) is a partner at Subway Capital, a hedge fund focused on special arbitrage situations, deep value, and short-term statistically based strategies. Previously, he was a partner with technology venture capital firm 212 Ventures and was CEO and founder of Vaultus, a wireless and software company. Altucher is also the author of Trade Like a Hedge Fund (0-471-48485-7).

A detailed look at the entire array of trading strategies and techniques used by Warren Buffett

Trade Like Warren Buffett challenges the current coverage of this great investor by including details of all of Buffett's investing and trading methods, including demographics, mean reversion, arbitrage, market timing, as well as Graham and Dodd. In addition to the value investing approach, this book discusses other, lesser-known trading strategies and techniques that have helped to make Buffett the greatest investor in history. To augment the discussion of each strategy, Trade Like Warren Buffett includes interviews with leading professionals who reveal in detail how they successfully use the same techniques as Buffett.

James Altucher (New York, NY) is a partner at Subway Capital, a hedge fund focused on special arbitrage situations, deep value, and short-term statistically based strategies. Previously, he was a partner with technology venture capital firm 212 Ventures and was CEO and founder of Vaultus, a wireless and software company. Altucher is also the author of Trade Like a Hedge Fund (0-471-48485-7).

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Real Options Analysis: Tools and Techniques for Valuing Strategic Investments and Decisions (Wiley Finance)

• ISBN: 047125696X
• Author: Johnathan Mun
• Publisher: Wiley
• Publication Date: 2002-09-20

Cutting-edge information on the valuation and application of real options

Most investors and risk managers are familiar with financial options. But the real option structure is embedded in billions of dollars of stocks traded every day, and in billions of dollars of strategic or investment decisions made by many companies. Real options are a useful tool to guide a firm’s strategic planning, and can create or enhance a firm’s value.
Real Options Analysis provides a revolutionary approach to evaluating and valuing capital investment strategies by taking into consideration the real options inherent in the strategic decision-making process. This book provides readers with a qualitative and quantitative description of real options, the methods used in solving real options, why and when they are used, and the applicability of these methods in decision-making. In addition, multiple business cases and real-life scenarios are discussed. This includes presenting and framing the problems, as well as the introduction of a stepwise quantitative process developed by the author for solving these problems using the different methodologies inherent in real options-with the assistance of Real Options software powered by Crystal Ball(TM), which is included on the companion CD-ROM. With technical presentations of models and approaches backed by theoretical and mathematical justifications, Real Options Analysis is one of the most comprehensive guides available on real options.

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How to Make Money Online with eBay, Yahoo!, and Google

• Paperback: 403 pages
• Publisher: Mcgraw-Hill Osborne Media; 1 edition (November 7, 2005)
• Language: English
• ISBN-10: 0072262613

Three Surefire Ways to Boost Your Online Business

Leverage the Web's top three retail and marketing powerhouses–eBay, Yahoo!, and Google–and watch your online sales and profits skyrocket. Featuring in-depth details on all aspects of building your business online, How to Make Money Online with eBay, Yahoo!, and Google helps you reach millions of targeted buyers, effectively sell products through eBay auctions and Yahoo! stores, promote your business through Google, get the most out of Pay-Per-Click ads, and much more.

If you already own a brick-and-mortar business, you all learn how to integrate your online and offline operations and tap into a wealth of sales opportunities, including merchant sites, discount channels, affiliate programs, and web stores. Whether you are an entrepreneur, an experienced eBay seller, or an established business owner, you will discover that multiple online sales channels provide maximum opportunities for profit!

• Identify the right products to sell online
• Boost your credibility by ensuring good feedback postings
• Automate your listings, billing, and shipping
• Increase traffic with Google AdWords and other Pay-Per-Click programs
• Monitor, modify, and manage auctions
• Set up order forms and configure anti-fraud tools
• Direct customers from your auctions to your stores to create repeat business
• Manage inventory and minimize risk
• Maximize the benefits of affiliate marketing and email campaigns

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A Basic Guide for Valuing a Company, 2nd Edition

• Paperback: 304 pages
• Publisher: Wiley; 2 edition (December 7, 2001)
• Language: English
• ISBN-10: 0471150479

The Groundwork of Company Valuation for First-time Buyers and Sellers

A Basic Guide for Valuing a Company has helped thousands of first-time buyers and sellers realize a fair, substantiated value for small businesses. Now in its Second Edition, this book covers common valuation techniques and myths, tips for determining tangible and intangible values, sample balance sheets and income statements, and approaches to valuing start-up technology and dot-com businesses.

This nuts-and-bolts guide addresses publicly traded and privately held firms, including traditional brick-and-mortar companies and the intellectual property industry. With a clear, concise writing style, the author walks readers through common practices for valuing, from collecting data to arriving at a saleable figure for all types of businesses, including professional practice, manufacturing, wholesale distributors, and a variety of retail operations. This new edition features perspectives on nontraditional valuation practices, guidance for using an excess earnings method, and an abundance of case studies from actual companies.

In order to make the most profitable decisions, before putting a business on the market or making an offer to acquire one, every beginning business purchaser and seller should read A Basic Guide for Valuing a Company, Second Edition.

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Eric Sink on the Business of Software

• Paperback: 320 pages
• Publisher: Apress (March 20, 2006)
• Language: English
• ISBN-10: 1590596234

Eric Sink on the Business of Software is a selection of the best and most popular essays from the author’s website. This insightful collection of essays explore the business concerns that programmers face during the course of their careers–particularly those programmers who are small independent software vendors.

Sink also covers issues like starting your own business, and then performing the hiring, marketing, and finances–in a style that programmers understand, sprinkled with a touch of humor.

About the Author
Eric Sink graduated in 1990 from the University of Illinois with a degree in computer science. After living for a year in Spain, he spent five years at Spyglass, where he led the group that developed the Web browser later to become known as Internet Explorer. In 1997, Eric left Spyglass and founded SourceGear, which is now a leading vendor of version control tools. In 2002, SourceGear was honored by Inc. magazine as one of the 500 fastest-growing private companies in America.

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In Search of Stupidity: Over Twenty Years of High Tech Marketing Disasters, Second Edition

• Paperback: 408 pages
• Publisher: Apress; 2nd edition (September 28, 2006)
• Language: English
• ISBN-10: 1590597214

In Search of Stupidity: Over Twenty Years of High-Tech Marketing Disasters, Second Edition is National Lampoon meets Peter Drucker. It’s a funny and well-written business book that takes a look at some of the most influential marketing and business philosophies of the last twenty years. Through the dark glass of hindsight, it provides an educational and entertaining look at why these philosophies didn’t work for many of the country’s largest and best-known high-tech companies.

Marketing wizard Richard Chapman takes you on a hilarious ride in this book, which is richly illustrated with cartoons and reproductions of many of the actual campaigns used at the time. Filled with personal anecdotes spanning Chapman’s remarkable career (he was present at many now-famous meetings and events), In Search of Stupidity, Second Edition examines the best of the worst marketing ideas and business decisions in the last twenty years of the technology industry.

The second edition includes new chapters on Google and on how to avoid stupidity, plus the extensive analyses of all chapters from the first edition. You’ll want to get a copy because it

• Features an interesting preface and interview with Joel Spolsky of “Joel on Software”
• Offers practical advice on avoiding PR disaster
• Features actual pictures of some of the worst PR and marketing material ever created
• Is highly readable and funny
• Includes theme-based cartoons for every chapter

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Form Your Own Corporation, Fifth Edition

• Paperback: 288 pages
• Publisher: Sphinx Publishing; 5th Bk&Cdr edition (February 10, 2006)
• Language: English
• ISBN-10: 1572485167

This bestselling business title continues to help consumers understand the advantages and disadvantages to forming a simple corporation. It explains in easy-to-understand language the types of corporations that are available and how to go about determining the most suitable organizational structure.

Updated law summaries for all 50 states and the District of Columbia are a key feature of the book. Easy reference to regulations concerning articles of incorporation, filing fees and the need for directors or officers are discussed in an easy-to-follow format.

With this new edition comes two CD-ROMs containing forms for every state and general corporate business documents. Disc one contains all the general forms a corporation needs to get started including articles of incorporation, bylaws, minutes and proxies. The second disc contains the needed forms for incorporation in each and every state. With new and updated information, additional forms, checklists, and flowcharts, anyone can form his or her own corporation quickly, easily and for less money.

About the Author
W. Kelsea Eckert received her law degree from Southern Illinois University. She is licensed to practice in Illinois and Florida. She currently resides in Jacksonville, Florida. Arthur G. Sartorius, III received his law degree from the University of Florida. He is presently practicing in Jacksonville, Florida. Mark Warda received his law degree from the University of Illinois in Champaign. He practiced law in Florida, then gave up a busy practice to publish self-help legal guides. He has written or co-authored more than fifty titles including How to Register Your Own Copyright and How to Register Your Own Trademark. W. Kelsea Eckert received her law degree from Southern Illinois University. She is licensed to practice in Illinois and Florida, and currently practices in Jacksonville, Florida. Arthur G. Sartorius, III received his law degree from the University of Florida. He currently practices law in Jacksonville, Florida. Mark Warda received his law degree from the University of Illinois in Champaign. Licensed in Florida, he has written or co-authored over sixty self-help law books. Jacqueline D. Stanley received her B.A. from Salisbury State College, and her law degree from Wake Forest University. She has written several books for Sphinx Publishing, including How to File for Divorce in North Carolina. She is currently writing more articles and books, and practices law in Greensboro, North Carolina. Mark Warda received his B.A. from the University of Illinois in Chicago and his J.D. from the University of Illinois in Champaign. He practiced law in Clearwater, Florida, then gave up a busy practice to publish self-help law books. He has written or co-authored over forty self-help law books including How to Make Your Own Will.

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The Growth Gamble: When Leaders Should Bet Big On New Business And How They Can Avoid Expensive Failures

• Hardcover: 321 pages
• Publisher: Nicholas Brealey Publishing (June 6, 2005)
• Language: English
• ISBN-10: 1904838049

The received wisdom is to try harder, to be more innovative, to take more risk - and almost every company tries. There are only a tiny percentage of management teams who settle for sticking to their core businesses and declining gracefully as the business matures. But the received wisdom is wrong. At least 90% of attempts fail. Even companies that succeed often do so at the expense of long term shareholder value. This book gives managers an alternative. Instead of investing heavily in searching for and experimenting with new growth areas, in developing an innovative culture or in building processes for nurturing new ventures, Campbell advises managers how to be far more selective and to invest in a new business only when the opportunity has a high enough probability of success. A nuts-and-bolts antidote to the received wisdom of “innovation” and a decade of wasted acquisitions and “corporate venturing.” The Growth Gamble explains why most companies’ strategies for innovation and growth failed despite the fact that their core business had good prospects.

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Neural Networks in Business: Techniques and Applications

• Hardcover: 272 pages
• Publisher: Idea Group Publishing (January 25, 2002)
• Language: English
• ISBN-10: 1930708319

Neural Networks in Business: Techniques and Applications aims to be an introductory reference book for professionals, students and academics interested in applying neural networks to a variety of business applications. The book introduces the three most common neural network models and how they work, followed by a wide range of business applications and a series of case studies presented from contributing authors around the world. Each chapter serves as a tutorial describing how to use the previously described neural network models to solve a given business problem.

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Venture Capital Investing: The Complete Handbook for Investing in Private Businesses for Outstanding Profits

• Paperback: 473 pages
• Publisher: FT Press; Rev Sub edition (August 16, 2003)
• Language: English
• ISBN-10: 013101885X

In his classic bestseller Venture Capital Handbook, leading venture capitalist David Gladstone showed thousands of companies how to get funding and work with early stage investors. Now, in his revision of the classic, Venture Capital Investing, he looks at venture capital through the eyes of the investor. Gladstone shows all of you VC investors and angels exactly how to weed through scores of business proposals and find the gem that will deliver outstanding returns, especially in these soft economic times. You will learn what to look for in a business proposition; how to assess entrepreneurs and their management teams; how to evaluate financial statements, market niches, competitive environments, and product innovations; how to investigate a business that’s already operating; and how to build effective partnerships with existing portfolio companies.

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The Sales Success Handbook : 20 Lessons to Open and Close Sales Now

• Paperback: 64 pages
• Publisher: McGraw-Hill; 1 edition (February 14, 2003)
• Language: English
• ISBN-10: 0071416366

Stop Telling, Start Selling

The classic “features and benefits” sales approach is dead. To sell today, you must add value, provide perspective, and show customers how your product will quickly and consistently solve their specific needs.

First, of course, you must listen to your customers–to discover exactly what their specific needs are.

Stop Telling, Start Selling outlines a battle-tested, six-step program for hearing and understanding exactly what your customers have to say and selling solutions instead of just selling products. Legendary sales trainer and author Linda Richardson presents 22 powerful lessons you can use to:

• Learn from your customers
• Develop a questioning strategy
• Drill down to needs
• Listen to question meaning
• Use objections to win business
• Position solutions
• Avoid closing tactics
• Leverage your resources
• Build your dialogues

Selling has never been more difficult than it is today. Internet-savvy customers already know what your product is; they want to know what it can do for them. Stop Telling, Start Selling will show you how to sell to today’s customers, not by what you tell them but by how well you listen to what they have to say–and persuasively position the value you bring to meet their business and personal needs.

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Full Frontal PR: Getting People Talking about You, Your Business, or Your Product

• Hardcover: 256 pages
• Publisher: Bloomberg Press; 1st edition (February 2003)
• Language: English
• ISBN-10: 1576600998

For a public relations professional, Laermer might have succeeded too well with this book: it could threaten to put firms like his own, RLM PR, out of business. After all, write Laermer and co-author Prichinello in this do-it-yourself guide for snaring publicity, the PR industry’s dirty little secret is that “you can create the buzz factor yourself.” Among the tips: adopt a media-friendly approach that cultivates friends rather than making enemies; use a host of tactics like embargoes, leaks, source filings and exclusives to your best advantage; and give yourself a leg up by knowing what time-pressed journalists are looking for and handing it to them on a platter. The authors bolster their case with examples of good and bad PR: e.g., how BigStar, an online movie retailer, spun its competition with Blockbuster into a David and Goliath tale, or how Kozmo.com’s reliance on the media’s love affair with its CEO compromised its ability to deliver on its promises. Some troubling references slip in (Laermer’s own staffers watch the movies Wall Street and Boiler Room to get revved up for pitching journalists, and the authors admit “someone once told us that media people often dislike PR practitioners a lot”), but, that aside, this is a valuable road map to the land of buzz.

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Exit Right: Achieving a Golden Goodbye by Realizing the Maximum Value for Your Business

• Paperback: 224 pages
• Publisher: Thorogood Publishing (January 25, 2005)
• Language: English
• ISBN-10: 1854182447

This hands-on book explains how to maximize profit when selling all or part of your business.

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The McKinsey Mind: Understanding and Implementing the Problem-Solving Tools and Management Techniques of the World’s Top Strategic Consulting Firm

• Hardcover: 272 pages
• Publisher: McGraw-Hill; 1 edition (September 26, 2001)
• Language: English
• ISBN-10: 0071374299

“McKinsey & Company is the most respected and most secretive consulting firm in the world, and business readers just can’t seem to get enough of all things McKinsey. Now, hot on the heels of his acclaimed international bestseller The McKinsey Way, Ethan Rasiel brings readers a powerful new guide to putting McKinsey concepts and skills into action­­The McKinsey Mind. While the first book used case studies and anecdotes from former and current McKinseyites to describe how “”the firm”" solves the thorniest business problems of their A-list clients, The McKinsey Mind goes a giant step further. It explains, step-by-step, how to use McKinsey tools, techniques and strategies to solve an array of core business problems and to make any business venture more successful. Designed to work as a stand-alone guide or together with The McKinsey Way, The McKinsey Mind follows the same critically acclaimed style and format as its predecessor. In this book authors Rasiel and Friga expand upon the lessons found in The McKinsey Way with real-world examples, parables, and easy-to-do exercises designed to get readers up and running.”

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The McKinsey Way

• Hardcover: 187 pages
• Publisher: McGraw-Hill; 1 edition (February 1, 1999)
• Language: English
• ISBN-10: 0070534489

“If more business books were as useful, concise, and just plain fun to read as THE MCKINSEY WAY, the business world would be a better place.” –Julie Bick, best-selling author of ALL I REALLY NEED TO KNOW IN BUSINESS I LEARNED AT MICROSOFT.

“Enlivened by witty anecdotes, THE MCKINSEY WAY contains valuable lessons on widely diverse topics such as marketing, interviewing, team-building, and brainstorming.” –Paul H. Zipkin, Vice-Dean, The Fuqua School of Business

It’s been called “a breeding ground for gurus.” McKinsey & Company is the gold-standard consulting firm whose alumni include titans such as “In Search of Excellence” author Tom Peters, Harvey Golub of American Express, and Japan’s Kenichi Ohmae.

When Fortune 100 corporations are stymied, it’s the “McKinsey-ites” whom they call for help. In THE MCKINSEY WAY, former McKinsey associate Ethan Rasiel lifts the veil to show you how the secretive McKinsey works its magic, and helps you emulate the firm’s well-honed practices in problem solving, communication, and management.

He shows you how McKinsey-ites think about business problems and how they work at solving them, explaining the way McKinsey approaches every aspect of a task:
How McKinsey recruits and molds its elite consultants;
How to “sell without selling”;
How to use facts, not fear them;
Techniques to jump-start research and make brainstorming more productive;
How to build and keep a team at the top its game;
Powerful presentation methods, including the famous waterfall chart, rarely seen outside McKinsey;
How to get ultimate “buy-in” to your findings;
Survival tips for working in high-pressure organizations.

Both a behind-the-scenes look at one of the most admired and secretive companies in the business world and a toolkit of problem-solving techniques without peer, THE MCKINSEY WAY is fascinating reading that empowers every business decision maker to become a better strategic player in any organization.

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