Introduction to e-Supply Chain Management: Engaging Technology to Build Market-Winning Business Partnerships (Resource Management)

Introduction to e-Supply Chain Management: Engaging Technology to Build Market-Winning Business Partnerships (Resource Management)
David Frederick Ross | 2002-12-17 00:00:00 | CRC Press | 384 | E-commerce
In the quest to remove supply channel costs, streamline channel communications, and link customers to the value-added resources found along the supply chain continuum, Supply Chain Management (SCM) has emerged as a tactical operations tool. The first book to completely define the architecture of the merger of SCM and the Internet, Introduction to e-Supply Chain Management: Engaging Technology to Build Market-Winning Business Partnerships shows you how to exploit this merger and gain an unbeatable competitive advantage.The tightening of the economy and heavier restrictions and security measures placed on channel flows have rendered access to real-time, accurate supply chain information more critical than ever. Connectivity, messaging, and collaboration have become today's foremost buzzwords, as companies compete for survival in an environment where cycle times and permissable margins of error continue to shrink. Introduction to e-Supply Chain Management explores the concepts, techniques, and vocabulary of the convergence of SCM and the Internet so that companies can move beyond merely surviving and thrive in today's competitive marketplace.
Reviews
I began using this as a resource for a professional exam I will take, and I'm glad I did. The information is good and the ideas of the book were prophetic and many companies still haven't entered the e-SCM that this book describes.



I would not recommend this book to anyone who does not have a VERY firm grasp on the entire Supply Chain Management lexicon. The reading is extremely dense and the text seems like a vague version of a college textbook. There are not nearly enough bullet points and illustrations for my tastes.



All in all, its an OK book, but the costs is not worth it. I prefer books that are more easy to understand, especially when the content is as important to my career as the future of SCM.

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Pro PayPal E-Commerce

• Paperback: 279 pages
• Publisher: Apress (March 5, 2007)
• Language: English
• ISBN-10: 1590597508

Pro PayPal E-Commerce contains the most comprehensive collection of information on the latest PayPal technologies available. It takes the approach of PayPal as a digital money platform, and shows how it’s a dynamic service that offers far more than just payment processing.

With its breadth of technologies and APIs, the PayPal platform is a basis for development and innovation for an unlimited number of possibilities. It offers a wide range of payment technologies, but it’s not always easy to decipher which technology is the best choice for a web site. This book gets under the hood to show you how the different technologies work, how to choose the right solution, and how to implement the solution–complete with real-world PayPal success stories.

You’ll learn how to integrate PayPal directly into web sites to make use of its payment technologies. This allows you, no matter what language you program in, to build shopping carts or similar channel products with PayPal as a payment option. You can also use this book to learn about the basics of e-commerce, where PayPal fits in, and how you can meet your own e-commerce needs. This book covers

• How PayPal works
• Using the PayPal API
• Website Payments Standard
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• Paperback: 336 pages
• Publisher: Maximum Press; Second edition edition (June 1, 2006)
• Language: English
• ISBN-10: 1931644489

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• Paperback: 328 pages
• Publisher: Mc Press (May 15, 2007)
• Language: English
• ISBN-10: 1583470654

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SOA for the Business Developer

• Gives a detailed overview of Extensible Markup Language (XML), including namespaces and XML schema.

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• Gives comprehensive details on BPEL 2.0, a language that coordinates services and whose preceding version is already in numerous products. Our coverage is sufficient for most of your work with BPEL and includes a quick-reference guide.

• Introduces Service Component Architecture (SCA), a proposed standard for composing and deploying applications. You're sure to hear more of SCA, which is sponsored by 18 companies, including IBM, Oracle, and Sun Microsystems.

• Introduces Service Data Objects (SDO), a proposed standard for representing data in a single way, even if the data comes from different types of data sources. SDO is likely to accompany SCA into the limelight.
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• Publisher: Butterworth-Heinemann; 1 edition (April 21, 2006)
• Language: English
• ISBN-10: 0750667478

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Mobile marketing has become a mainstream marketing tool and marketers must now identify and reach their mobile audience. This book is designed to teach marketeers how to tap into this potential.

Mobile Marketing is as different from traditional marketing as Internet marketing was, and this book outlines methods and techniques for:

* Defining and implementing a wireless marketing strategy
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* Providing a wealth of carefully chosen international cases and examples to demonstrate techniques in the real world

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• Paperback: 152 pages
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• Language: English
• ISBN-10: 0749448342

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• Paperback: 320 pages
• Publisher: AMACOM (January 2, 2008)
• Language: English
• ISBN-10: 0814480594

Google is not only the search engine of choice for millions of users, it is an immensely powerful tool for savvy businesspeople who know how to use its advanced features. Go Google is a comprehensive guide to everything readers need to know about Google’s myriad applications, including Google Apps, Google Docs and Spreadsheets, Google SMS, Google Base, and other services that will help businesses get organized — and get noticed. Companies will learn how to get their message heard and take their marketing to a new level by:

* Creating and strengthening their business websites with Google Page Creator, Google Analytics, and Google Checkout.

* Improving communication with clients and co-workers using Google Talk, Google SMS, and Google Groups.

* Marketing themselves to prospective customers using Google AdWords, AdSense, and Google directory placement.

* Improving their visibility by creating business blogs with Blogger.

Complete with information on research tools like Google Local, Google News, and Google Alerts, this is the ultimate guide for businesses of every size.

About the Author

Greg Holden (Chicago, IL) has written more than 30 books on computers and the Internet, including Starting an Online Business for Dummies , Selling Beyond eBay (978-0-8144-7349-8), and How to Do Everything with Your eBay Business. He is founder and owner of Stylus Media, his own small Internet-based business.

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