THE 5
KICK-ASS
STRATEGIES
Every Business Needs
STUN THE COMPETITION,
CUSTOMERS,
TO EXPLODE
SALES, AND
ACHIEVE EXPONENTIAL GROWTH
ROBERT GREDE
This is a book about strategy. More specifically, business strategy—how to grow
your business exponentially.
Strategy is an important part of growing any organization. It is the careful
method by which an organization goes from here to there. Strategies are the roads.
You run a successful business, and like scores of entrepreneurs before you,
you want to see it grow and prosper—and ultimately achieve the level of success
to which you aspire.
These aspirations can be measured in many different ways:
1.Wealth beyond all avarice.
2. An organization of which you can be proud.
3. An organization that will outlive you and continue to prosper for generations.
4. All of the above.
WHY THIS BOOK WAS WRITTEN
More than how to increase sales, this book tells you how to develop the infrastructure
that needs to be in place to accommodate growth.
The past two decades of my professional life have been devoted to fostering
and nurturing the growth of small businesses. The Grede Company
advises men and women at various stages of their organization’s growth, from
start-up to the next level.
I also teach at various university levels, from undergraduate to executive
MBAs. It gives me access to textbooks, scholarly journals, and advance-degree
theses from which I can extract the best and most applicable business theories
and apply them in my practice (and in this book).
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