Emerging Markets: Lessons for Business Success andthe Outlook for Different Markets (The Economist)
Nenad Pacek,Daniel Thorniley | 2007-09-11 00:00:00 | Bloomberg Press | 245 | Finance
The second edition of this successful Economist guide covers everything that businesses need to know in order to be successful in emerging markets. It uses real experiences of companies to illustrate how emerging markets work, how important they are, and the investing opportunities they have to offer. It shows the reader how to detect weaknesses in current emerging-market strategies and how to account for risk, corruption, and cultural boundaries.
Extensively updated and revised, the second edition is invaluable both for managers who are entering emerging markets for the first time and for those who are already operating in them.
Reviews
Highly recomended for "western" managers and anyone interested as to how emerging markets really work, how important they are in the scheme of things and the magnitude of the opportunity - whether from a multinational perspective or a start-up operation. Very well written and well- rounded, it covers the functional areas - like manufacturing and distribution and HR. It covers the cross-functional areas such as risk, corruption and cultural interfaces. Finally it takes a top-down and botom up approach. Most importantly it's not boring! A lively read. Hat's off to Pacek and Thorniley.
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