Own the Room: Business Presentations that Persuade, Engage, and Get Results

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Own the Room: Business Presentations that Persuade, Engage, and Get Results
David Booth,Deborah Shames,Peter Desberg | 2009-08-24 00:00:00 | McGraw-Hill | 288 | Performing Arts

Don't Just Present. Persuade, Inspire, and Perform!
Powerhouse presentations that engage and move your audience

Imagine if every presentation received rapt attention and buy-in from the audience.

Start getting these results with Own the Room, featuring the renowned Eloqui Method-innovative techniques that leave boring behind.

Research shows a memorable presentation is a combination of stirring your audience's emotions while appealing to its intellect. This team of authors has developed techniques that tap into the persuasive, expressive aspects of presentations-employed over the past ten years by Fortune 500 companies such as TD Ameritrade, Mattel, Fisher-Price, Merrill Lynch, Siemens, and Pfizer.

This effective method brings you:

• An award-winning actor who applies performance techniques from the stage to engage and move an audience
  
• A television and film director who demonstrates how to craft and deliver your message with authority, credibility, and authenticity
  
• A psychologist who specializes in memory and stage fright and reveals how to overcome fear and activate an audience's attention and memory

Own the Room is written by a unique set of authors with the expertise perfect for creating vivid narratives. Own the Room shares how to excite your audience's emotions and intellect. And Own the Room will give you a communication toolkit to make any presentation lively, compelling, and memorable.
Reviews
Put a classically trained actor, an award winning director, and a clinical psychologist together and what do you get? Why a book that should be on every seller's bookshelf, of course.



David Booth, Deborah Shames, and Peter Desberg, the authors of Own the Room: Business Presentations that Persuade, Engage, & Get Results (McGraw Hill: 2010), are not the typical authors you'll run across when looking for a book that can help you increase your sales and income. I wouldn't be surprised to learn that none of the authors can define the Puppy Dog Close, write a top notch cold calling script, or coach you through the negotiation process with a tough customer.



They don't know sales; they know people, they know presentation, they know how to connect with others. They know how to use words, body language, voice, props, and silence--all the things that we sellers use every day, usually with little grace and less control--to gain and keep someone's attention. More importantly, they know how to turn attention into genuine interest.



Own the Room isn't going to close deals for you, but it is going to give you the opportunity to close deals by showing you how to really engage your prospects and make presentations that will bring the prospect along with you; and frankly, you can't sell if your prospect has turned you off and is daydreaming about what they're going to have for lunch--or the relief they'd feel if they could throw you and your damned PowerPoint presentation out the window.



From your opening sentence--you've got 30 to 60 seconds to grab (or lose) your audience's attention--to your closing remarks, Own the Room gives solid, tested and proven guidance. Guidance is what you get in Own the Room, not just tips and tricks, and because the authors are giving guidance and I'm dense, I sometimes wished they'd been more concrete and said "Thou shalt do this in exactly this way" instead of giving an example of the concept and leaving the rest up to me.



Booth, Shames, and Desberg take on all aspects of the presentation from preparation to dealing with stage fright to using PowerPoint to using physical movement to make your point to how to make effective team presentations. The book seeks to be comprehensive in scope without smothering you with needless detail.



Whether your make presentations to a single potential buyer or to a room of thousands at a formal dinner, you'll walk away from Own the Room with some very practical guidance that will make your presentations more effective--or very likely, transform them altogether. Either way, you'll sell more of whatever you're selling.


Reviews
As a Silicon Valley based CEO in the world of ventures, I have had to raise considerable sums of money privately and publicly to fund companies I was responsible for. Raising money is an art with a critical component being "the presentation." I have also been called upon to speak at national and regional meetings on medical technology and/or the experience of being in a venture-backed company. "Owning the Room," the making of an effective presentation, is a subject near and dear to my heart...much less, my livelihood.



Authors David Booth, Deborah Shames, and Peter Desberg in "Owning the Room" present the Eloqui communication method they developed and are now commercializing. Booth and Shames come from the entertainment world with experience in directing, acting, and producing. Desberg is a licensed clinical psychologist who has done extensive research in areas of public speaking, performance anxiety, and instructional humor. Together, this team has produced a book that combines "performance techniques and cognitive science with the best research in psychology."



The authors cover how to open, how to close, the power for narrative, stage fright, presenting in teams, physical grammar, PowerPoint revival, and being memorable. I did not find the book exceptional in the area of business presentations but I did find it exceptional for giving speeches and for when presentations involve more than one person. "Owning the Room" will make a valuable addition for those who depend on communication arts for their living, which is just about every executive, manager, professional, consultant, and salesperson.
Reviews
still reading but so far the book offers some sound advice to make presentations more interesting for the audience.
Reviews
Remember in your childhood being asked to perform a musical instrument, or speak in front of a group of adults.

What a strange, awkward experience, and how could you deliver without choking up?



"Own the Room" brings you three high-quality mentors, a theater actor + director, a film producer + director, and a clinical psychologist.

These three mentors guide you to bring out your magic and personalize each element of your presentation.

Also, you learn to tailor your story for your audience and circumstances.

You learn to speak from the heart, to deliver your compelling story, and engage your audience to the very last pause.

"Own the Room" is filled with practical actions to engage, compel, and be very meaningful to your audience.



This book should be required reading to communicate successfully, effectively and economically.

In addition, David and Deborah train people to present successfully under different circumstances.

Their interactive classes bring "Own the Room" to life and they change your life for the better.


Reviews
If you're speaking publicly and haven't read this book, you've got more guts than I (and possibly less fans)! Smart, entertaining and chalk full of client anecdotes (both success stories as well as train wrecks), Deborah and David have done all the homework for business professionals to position themselves as savvy and engaging trusted advisors. This book is a MUST HAVE for any business professional who gets out of bed in the morning!

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