Marketing Without Advertising
Publisher: NOLO | ISBN: 0873373693 | CHM | 240 pages | 14 mb
Publisher: NOLO | ISBN: 0873373693 | CHM | 240 pages | 14 mb
The best marketing you can do for your business is to concentrate on creating a high-quality operation that customers, employees and other businesspeople will trust, respect and recommend. Marketing Without Advertising teaches small business owners practical strategies to:
- attract new customers and build trust
- encourage customer recommendations
- improve customer service and turn even dissatisfied customers into active supporters of the business
- list products and services widely and inexpensively
- plan marketing events that will keep customers involved
- use the Internet to market services and products
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